{"id":633,"date":"2020-03-06T02:50:05","date_gmt":"2020-03-06T02:50:05","guid":{"rendered":"https:\/\/brunn.qodeinteractive.com\/?p=633"},"modified":"2024-02-08T14:10:25","modified_gmt":"2024-02-08T14:10:25","slug":"femvertising-empoderamiento-mujer-publicidad","status":"publish","type":"post","link":"https:\/\/brunetpublicitat.com\/ca\/femvertising-empoderamiento-mujer-publicidad\/","title":{"rendered":"Femvertising, l'apoderament de la dona en publicitat"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">Els termes feminisme i advertising donen nom al moviment Femvertising. Es tracta de campanyes publicit\u00e0ries d'apoderament femen\u00ed que mostren una dona real, sense estereotips de g\u00e8nere.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>La publicitat del passat<\/strong><\/p>\n\n\n\n<p>Durant anys, la publicitat ha venut una imatge de la dona sexista i estereotipada, molt lluny del moviment Femvertising,  com a conseq\u00fc\u00e8ncia Qui no recorda els anuncis de col\u00f3n o a aquella dona amb moto que buscava a Jacq\u2019s? Es mostraven uns estereotips femenins i masculins que avui dia, res tenen a veure amb la societat actual.<\/p>\n\n\n\n<p>En l'actualitat, gr\u00e0cies al moviment #metoo i les vagues i manifestacions del 8M a nivell mundial, han fet que les ag\u00e8ncies de publicitat es plantegin un canvi de paradigma i mostrin una imatge m\u00e9s positiva i real de la dona, i donin com a resultat la visualitzaci\u00f3 en <a href=\"https:\/\/brunetpublicitat.com\/ca\/campanas-publicitarias-feministas\/\">campanyes publicitaries<\/a> del moviment femvertising.<\/p>\n\n\n\n<p><strong>Qu\u00e8 hi ha de sinceritat en les campanyes publicit\u00e0ries?<\/strong><\/p>\n\n\n\n<p>\u00c9s clar que el moviment feminista Femvertising, embeni, llavors, Se sumen les ag\u00e8ncies al moviment Femvertising de manera sincera o segueixen una moda?<\/p>\n\n\n\n<p>En algunes campanyes publicit\u00e0ries (poques per\u00f2 molt sonores), les empreses han quedat en evid\u00e8ncia despr\u00e9s de realitzar campanyes clarament feministes, mentre practiquen desigualtats salarials entre els seus empleats, com \u00e9s el cas de la poderosa inversora State Street Global Advisors. Per conseg\u00fcent, l'empresa americana va haver de resoldre la seva pol\u00e8mica amb uns quants de milions de d\u00f2lars.<\/p>\n\n\n\n<p><strong>Alguna cosa est\u00e0 canviant en la societat (Moviment Femvertising)<\/strong><\/p>\n\n\n\n<p>Nosaltres i nosaltres creiem que el canvi social est\u00e0 arribant a tots costats, i la publicitat \u00e9s un bon reflex d'aix\u00f2.<\/p>\n\n\n\n<p>Volem veure a persones reals, compromesos amb la igualtat i la lluita feminista perqu\u00e8 tamb\u00e9 som de la generaci\u00f3 igualtat.<\/p>\n\n\n\n<p>Us deixem alguns exemples de les millors campanyes de moviment Femvertising dels \u00faltims anys.<\/p>\n\n\n\n<p>Feli\u00e7 8M! La igualtat ha d'arribar ja.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/09PdxcSX_VM?si=JW5aKfyK1W2rbUx8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/aZSSiYvgxsU?si=dogdH84N_wooj_N2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/oQ8iSPcAIuo?si=yQSYdyLbdfekitG7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/code><\/pre>","protected":false},"excerpt":{"rendered":"<p>Los t\u00e9rminos feminismo y advertising dan nombre al movimiento Femvertising. Se trata de campa\u00f1as publicitarias de empoderamiento femenino que muestran [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[84,85,81],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-casos-de-exito","tag-feminismo","tag-femvertising"],"_links":{"self":[{"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/posts\/633"}],"collection":[{"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":0,"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/media\/5772"}],"wp:attachment":[{"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brunetpublicitat.com\/ca\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}